- Significant Price Increase: Canva Teams’ prices have tripled in the US, with some subscriptions jumping from $119.99 to $300 for the first year and $500 for the following years.
- AI and New Features: Canva cites the introduction of AI-powered tools, like the Visual Suite and Magic Studio, as a justification for the increased costs.
- Global Impact: The pricing change will impact Canva Teams users globally, including in Australia, where five-user plans will now cost $675 annually.
Impact
- Financial Burden on Small Businesses: Small businesses relying on Canva Teams may find the price hike difficult to manage, forcing them to reconsider their design tools.
- Expansion into AI: Canva’s focus on AI-powered features positions the company as a major player in AI-driven design but may alienate budget-conscious users.
- IPO Preparations: The significant price increase suggests Canva is bolstering its revenue ahead of its planned IPO in 2026, similar to Atlassian’s path.
- Subscriber Unrest: A further price hike is slated for 2026, which may exacerbate dissatisfaction among current subscribers.
- Impact on Australian Market: Canva’s decision to list in the US, citing more sophisticated investors, highlights a potential disconnect with Australian investors in the tech space.





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