Eppo Raises $28M for Advanced A/B Testing Platform

Series A Funding: Eppo Inc. raised $28 million in Series A funding, led by Innovation Endeavors, bringing its total funding to $47.5 million.
Advanced A/B Testing: Eppo offers a cloud platform that supports traditional A/B tests and an AI-powered contextual bandit, which personalizes feature experiments using user data.
Efficiency Enhancements: The platform reduces accuracy gaps in A/B tests using CUPED, an analytics method that leverages historical data to save time and resources.

Improved Feature Testing: Eppo’s platform allows software teams to efficiently test new features, ensuring better user engagement and faster decision-making.
Cost Savings: By reducing the need for additional data collection through CUPED, companies can save on both time and network costs.
Scalable Growth: With new funding, Eppo plans to expand its workforce and enhance its platform, enabling more sophisticated A/B testing methods and better returns on marketing investments.
Data-Driven Decision Making: The contextual bandit method personalizes testing based on user data, making experiments more relevant and increasing the likelihood of successful feature rollouts.
Market Expansion: As Eppo enhances its platform, it may attract more companies looking to optimize their product development and marketing strategies through advanced experimentation.

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