Eksentricity

• New AI Features: Apple to launch practical AI tools at WWDC, integrated into iOS 18 and macOS 15.
• Project Greymatter: AI enhancements for core apps like Safari, Photos, and Notes, with on-device and cloud processing.
• Siri and Emojis: Upgraded Siri with natural interactions and generative AI for custom emojis.

Impact

1. User Engagement: Massive user base expected to adopt and use new AI features, boosting Apple’s AI presence.
2. Privacy Concerns: Balancing cloud processing with privacy, emphasizing data security and non-profiling.
3. Competitive Edge: Partnership with OpenAI for advanced chatbot integration, enhancing user experience.
4. Catch-Up Efforts: Features playing catch-up with Google and Samsung, yet aiming for practical user benefits.
5. Future Prospects: Potential for future AI developments as Apple refines its technology and strategy.

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