- Strategic Acquisition: Census, a data activation and reverse ETL platform, has acquired Fulcrum, an AI-led growth platform for business teams.
- Enhanced Roadmap: This acquisition will accelerate Census’s development in AI-led customer segmentation, personalization, and data modeling.
- Fulcrum’s Capabilities: Fulcrum provides advanced AI-driven customer segmentation, enabling precise, data-driven growth strategies and personalized omnichannel campaigns.
Impact
- Improved Customer Segmentation: The integration of Fulcrum’s AI capabilities will enable Census to offer advanced customer segmentation, enhancing targeted marketing efforts.
- Increased Personalization: Businesses can craft more personalized omnichannel campaigns, leading to better engagement and higher revenue retention.
- Enhanced Data Modeling: The acquisition boosts Census’s data modeling capabilities, supporting more intelligent and effective business operations.
- Unified Data Platform: Census’s platform will continue to provide a single source of truth in the cloud data warehouse, improving efficiency and reducing customer acquisition costs.
Eksentricity 
Leave a comment