- Acquisition Announcement: GrubMarket acquires Parsemony, a provider of enterprise software services for fresh produce distributors and wholesalers.
- Enhanced Capabilities: The acquisition strengthens GrubMarket’s software services and expands its portfolio, including products like WholesaleWare and GrubAssist.
- Parsemony’s Offerings: Parsemony provides cloud-based POS solutions, custom software engineering, and comprehensive IT services for the food supply chain industry.
Impact
- Broadened Software Solutions: The acquisition integrates Parsemony’s software into GrubMarket’s portfolio, enhancing the overall capabilities of GrubMarket’s offerings.
- Improved Operational Efficiency: Parsemony’s cloud-based POS and ERP functionalities will streamline inventory, order management, and financial processes for food supply chain businesses.
- Expansion of AI Capabilities: The integration allows Parsemony customers to benefit from GrubMarket’s AI-powered tools like GrubAssist and AI Orders, providing deeper insights and automated processes.
- Leadership Continuity: Parsemony will continue to be managed by its existing leadership, ensuring smooth transition and continuity of service for existing customers.
- Global Reach and Expansion: With a presence in multiple countries, GrubMarket’s acquisition of Parsemony positions the company for further global expansion and service diversification.





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