BranchLab Raises Seed Funding for AI Healthcare Advertising

Funding Round: BranchLab secures seed funding led by Newark Venture Partners, joined by Aperiam, to accelerate product development and market expansion.
HealthGraph™ Database: The company’s HealthGraph™ aggregates anonymized data from over 300 million US residents and 2.1 million healthcare providers.
AI-Driven Targeting: BranchLab uses machine learning to create audience models for targeted healthcare advertising and in-flight campaign optimization.

Market Expansion: The funding will enable BranchLab to expand its market presence and enhance its AI-driven healthcare advertising solutions.
Enhanced Targeting: HealthGraph™ allows healthcare brands to reach specific consumer segments with high precision, improving advertising effectiveness.
Privacy Assurance: BranchLab guarantees privacy by using anonymized data in a secure cleanroom environment, ensuring consumer data protection.
In-Flight Optimization: Real-time data updates and AI models enable continuous optimization of advertising campaigns, maximizing ROI for healthcare brands.
Comprehensive Data: Weekly updates to HealthGraph™ ensure that the data remains relevant and comprehensive, supporting robust AI-driven insights and strategies.

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