- AI Sound Generation: ElevenLabs’ new tool enables users to generate sound effects and instrumental clips up to 22 seconds long by typing prompts like “waves crashing” or “guitar loops.”
- Free Tier and Usage: Free-tier users get 10,000 characters per month, allowing around 60 sound effects, with mandatory attribution to “elevenlabs.io” for published content.
- Training and Testing: The tool was trained using Shutterstock’s licensed audio library and tested by video game developers, film producers, and content creators during the alpha phase.
Impact
- Creative Expansion: New tool aids creators in enhancing multimedia projects with custom sound effects.
- Accessibility: Free tier allows broad access, promoting innovation among indie developers and creators.
- Industry Competition: Enters a competitive field with other major players like Google and OpenAI.
- Content Moderation: Ensures safe and ethical use by enforcing a strict content policy.
- Market Diversification: Diversifies ElevenLabs’ offerings, positioning them against companies experimenting with generative AI music.





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