- Launch of Vivi by Versus: Versus announces the launch of Vivi, an AI platform that transforms passive content into interactive experiences like games and polls, enhancing user engagement.
- Real-Time Content Transformation: Vivi operates under a one-second metric for transforming content, ensuring no latency and enhancing consumer experiences.
- Significant Partner Impact: Early data shows high engagement rates with partners like Disney (94%) and Microsoft (65%), with Vivi adding an average of 11 minutes of session time per user.
Impact:
- Boost in User Engagement: Vivi’s capability to transform content into interactive formats significantly increases user engagement and session times.
- Attractive to Partners: High engagement rates make Vivi an appealing option for major brands, enhancing their content strategy and consumer interactions.
- Market Growth Potential: As the demand for interactive content grows, Versus is positioned for substantial growth, leveraging partnerships with industry giants.
- Revenue Opportunities: Versus’ revenue-sharing model based on CPM offers lucrative potential for both the company and its partners, capitalizing on enhanced user engagement.
- Innovation Leader: With the introduction of Vivi, Versus is setting new standards for content interaction, potentially leading the future of digital content engagement.
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